INTRODUCING THE SCALLOP CUT
PETER NORMAN & CO. JEWELERS CREATES A SPECTACULAR
NEW DIAMOND CUT
(Los Angeles, CA) – As a designer of a elegant and stylish jewelry of the highest quality, Peter Norman has a guiding principle – think of the future, innovate and modernize.

It was this principle that led him to spend two years experimenting to create a brand new Fancy Diamond Cut, before he came up with a shape that was not the only original and Exquisitely beautiful – but also enhances the natural light – reflecting quality of diamonds.

Peter Norman’s patented “Scallop-Cut™” is the first new fancy diamond cut since the early 1990’s when the Flanders Brilliant – round cut applied to a square diamond – was introduced.

The Scallop-Cut TM is an exquisite scalloped edge shaped diamond. The design results in a diamond brilliance comparable – if not superior to – the finest round cut diamond.

“I had noticed amongst my clients a preference for round cut diamonds, especially for wedding jewelry. At the same time, every woman wants something individual. So I designed the Scallop-CutTM with the idea of creating something new and different – that Would have a wide appeal. It’s softer and more feminine than the traditional Round Cut, And yet still doesn’t stray far from the round shape”, Peter explains.

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11640 San Vicente Blvd.
Los Angeles, California 90049
Tel. (310) 820-8787 Fax(310) 826-9527
peternorman@aol.com www.peternorman.com
2-2-2-2-2

Deciding on the shape of a diamond is generally the first stop in the selecting a piece of diamond jewelry – especially if one gem is the centerpiece.

Diamonds come in many shapes with the Round Brilliant cut being the most popular. All others – about a dozen in total – are called fancy shapes. They include Pear, Heart, Marquise, Baguette, Oval, Lily, Asscher and Flanders. Round brilliant cuts make up the vast majority of diamonds found in engagement rings and are popular as stud earrings and in pendants.

The manufacturing process of the Scallop-Cut TM demands the highest precision of both craftsman and modern technology. The scallop shape works beautifully for necklaces, pendants, rings, bracelets and earrings.

The Scallop-Cut TM is available exclusively from Peter Norman & Co. in Brentwood, Los Angeles. Peter Norman & Co, is located at 11640 San Vicente Blvd., Brentwood, and specializes in custom-made, hand-crafted fine jewelry. For more information, please call (888) 474-8787 or visit the web site at www.peternorman.com.

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EDITOR’S NOTE: Images of “Scallop Cut” diamond jewelry are available from Ann Flower Communications, (310) 305-7169.